Design & Build Project: Adidas Showroom

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Project Type: Commercial

This design was tailored for the Adidas brand, showcasing a seamless blend of modern athletic style and a tech-forward aesthetic. The primary color scheme of black, white, and gray utilizes a clean and sharp design language to convey the brand’s professionalism and dynamic energy.

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At the entrance, a white sculpture of an athlete in mid-run symbolizes the brand's commitment to athletic spirit and momentum. Highlighted by bright lighting, this sculpture stands as the space’s visual focal point, setting a powerful, sporty tone for entrants. Hexagonal display stands integrate geometric aesthetics, enhancing the modern and dimensional feel of the space.

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The reception area is exceptionally minimalist, with a white counter contrasted by a red brand wall in the background, making the brand identity clearly prominent. Track lighting on the ceiling precisely illuminates each display area, allowing the brand’s products and philosophy to be showcased through thoughtfully crafted lighting effects.

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The overall space maintains a high degree of openness and flow, with striped black flooring extending the visual effect and subtly guiding customer movement, further reinforcing a sense of dynamism and speed. This design not only aligns with Adidas’s image as a leading global sports brand but also provides customers with an energetic and modern shopping experience.