Design & Build Project: Private Shop

Area Size: 

Project Type: Commercial

PRIVATE SHOP is a boutique specializing in women’s lingerie, with a distinct design style that uses a soft pastel green as the primary color to create a comfortable and inviting shopping atmosphere. The store’s design considers the aesthetic and practical needs of female customers, incorporating a variety of creative design elements to enhance the shopping experience.

 

The store's overall design centers around pastel green, complemented by soft pink accents, bringing warmth and freshness to the space. The pastel green provides a calming and pleasant visual experience, aligning with the delicate nature of lingerie. Some areas incorporate curved lines, which soften the space’s visual effects and help distinguish functional zones, such as the lingerie and sleepwear sections.

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Spatial Planning and Design Highlights

Reception Area and Feature Wall
The feature wall in the reception area uses horizontal striped mirror steel, adding a modern touch to the space while creating a reflective effect that visually enlarges the room. The wall is paired with pastel green finishes, drawing attention with its soft tones and enhancing the comfort of the space.

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Curved Spatial Dividers
Some interior spaces use curved lines for separation, softening the boundaries of the space. This design creates a smoother flow for customers navigating the store and avoids the harshness of traditional dividers. The curved elements work in harmony with display racks, effectively guiding customers’ lines of sight and encouraging exploration.

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Display Cases and Product Presentation
The store is furnished with multiple display cases showcasing lingerie and sleepwear products. These cases incorporate curved lines and mirror steel elements, enhancing the elegance of the items on display. The layout of the display cases has been carefully arranged to consider both visual appeal and accessibility for customers. Each display case has a unique design to avoid monotony and emphasizes the store's artistic ambiance.

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Women’s Sleepwear Section
In addition to the lingerie section, the store also features a women’s sleepwear section. This area is decorated with soft pink tones, creating a warm atmosphere that aligns with the customers' comfort needs. The sleepwear section emphasizes a relaxed vibe, allowing customers to enjoy the selection and fitting process.

 

The designer aims to convey PRIVATE SHOP’s thoughtful care for female customers through this gentle, meticulous space design. The use of pastel green and pink is not only a color choice but also an effort to create a sense of psychological comfort, allowing customers to feel welcomed and at ease when entering the store. Meanwhile, the use of mirror steel adds a modern and fashionable touch, providing a striking visual effect.

 

PRIVATE SHOP’s target demographic is women who value quality and appreciate a comfortable atmosphere. When choosing lingerie and sleepwear, they prioritize privacy, comfort, and aesthetics. Therefore, the designer has given special attention to these elements in the layout, ensuring each display area has relative independence and privacy, allowing customers to shop in a relaxed state of mind.