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Thomas Sabo-09 - COVER.JPG

THOMAS SABO

Design & Build Project: Thomas Sabo

Area Size: 

Project Type: Commercial

The design of the THOMAS SABO jewelry store centers around the brand's unique personality and emotional expression, creating a stylish, youthful, and distinctive atmosphere. The classic black color scheme, paired with the brand's signature logo wall, immediately evokes the unique identity of THOMAS SABO—a sense of modernity and fashion-forward self-expression. The black elements, combined with meticulously crafted details, offer customers a refined and exclusive experience.

The spatial layout focuses on a well-defined display area, with black display cases and high-transparency glass that allows each piece of jewelry to shine under delicate lighting. Some display areas feature spotlighting, particularly highlighting the jewelry's design details, symbolizing love, hope, and freedom. From hearts and stars to animal motifs, each piece is rich in symbolism and invites customers to express their unique style and personal story.

The walls and display surfaces incorporate various textures, complemented by metallic elements, adding visual depth and tension to the space, creating a sophisticated and understated luxury ambiance. This design not only showcases the intricate craftsmanship of each product but also provides a dedicated platform for young, individualistic customers.

The designer believes that THOMAS SABO's uniqueness and storytelling should be fully reflected in the store's interior. Therefore, black is chosen as the primary color, integrated with the brand's signature elements to create an upscale, modern aesthetic. The materials and lighting of the display cases are crucial; high-transparency glass and carefully directed spotlighting allow each piece of jewelry to shine brilliantly under optimal lighting.

The designer has paid special attention to the customer journey within the space, using fluid spatial divisions and intuitive design to make it easy for customers to browse different product categories, from rings and necklaces to earrings, with each category beautifully displayed. Considering the brand's young audience, the designer selected modern materials and decorative elements that enable customers to enjoy a shopping experience rich in personality and inspire their self-expression.

 

The client aims to maintain brand recognition while creating a comfortable, unique shopping environment. The black theme aligns with the brand's identity, creating an understated yet luxurious atmosphere that highlights the jewelry and accessories. They also hope the store's design can convey the brand story, attract young customers, and add emotional value to the shopping experience.

The client has requested a dedicated try-on area and a photo zone to allow customers to showcase their personal style. Precise lighting is essential, with specialized light sources for different products to accentuate the details and quality of each piece. Lastly, the store design should be social media-friendly, enabling customers to capture and share their experience, further enhancing the brand's online presence and engagement.

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