top of page
Wilson 01 -( COVER).png

WILSON

Design & Build Project: Wilson

Area Size: 

Project Type : Commercial

WILSON is dedicated to providing customers with high-quality home appliances and an exceptional shopping experience. The store design combines modern technology with a warm, comfortable ambiance. With light wood as the primary color and dark gray as the accent, the space exudes elegance and depth. Complemented by the brand’s signature green accents, the store is filled with a sense of modernity and technology, allowing customers to experience an atmosphere of innovation and quality.

 

WILSON design philosophy revolves around five core values: Customer First, Innovation and Diversity, Environmental Sustainability, Technology and Human-Centered Design, and a One-Stop Shopping Experience. These values are reflected in the spatial layout and design details, making the store both aesthetically pleasing and functional to meet consumer needs.

Space Planning and Design Highlights

Color Scheme of Light Wood and Dark Gray
The main color, light wood, brings a natural, warm feel that makes customers feel comfortable and relaxed while shopping. Dark gray elements add a sense of stability, providing depth to the space and enhancing the store's professional image. Green accents highlight the brand’s distinctive style, adding a modern, high-tech touch that attracts attention.

Reception Area and Ceiling Design
The reception area features a specially designed false ceiling with a large green circular decoration that visually echoes the reception counter. This design enhances the spatial depth while highlighting the brand’s color scheme, ensuring that customers immediately feel a strong brand identity upon entering, increasing brand recognition.

Curved Line Space Layout
Curved lines are used in the product display area to define different functional zones, softening the rigidity of traditional boundaries. This layout guides the customer flow and provides a smooth, modern visual experience, allowing customers to transition naturally between display areas and enhancing their shopping experience.

Green Accents and Technology-Inspired Displays
To emphasize a sense of modern technology, the store incorporates green lighting and elements in display cabinets and key areas, making the brand’s signature green a focal point. This green accent not only ties back to the brand’s color scheme but also creates a tech-forward and innovative atmosphere, showcasing Wai Shun Appliances’ commitment to cutting-edge technology and design.

Private Customer Reception Area
To cater to customers’ privacy needs, the reception area is divided into several independent meeting spaces, providing greater privacy and comfort for interactions between customers and sales representatives.

 

The designer aims to convey WILSON brand image of "Technology and Human-Centered Design" through spatial elements. From color choices to materials and spatial arrangement, every detail is crafted to enhance the customer experience. The combination of light wood and dark gray represents the brand’s professionalism and quality, while green accents add visual appeal. The use of curved lines makes the space feel more friendly and approachable, aligning with the lifestyle and convenience priorities of the brand’s target audience.

 

WILSON target market is high-end households that value quality living and the convenience of technology. They prioritize environmental sustainability and demand products that align with these values. The designer tailored the space to create a modern, warm, and private shopping environment, allowing customers to explore intelligent home solutions for their households comfortably.

Through this design, Wai Shun Appliances has successfully created a smart, eco-friendly, and convenient shopping space, enabling each customer to experience the brand’s values and commitment. Choosing WILSON means choosing a smarter, more sustainable, and more convenient lifestyle.

Back to Commercial page

© 2024 by IF Interior Designs & Contracting Co. Powered and secured by Wix

bottom of page